What is a Virtual Influencer?
A virtual influencer is a computer graphics software-created digital figure. This figure is then given a personality and will always behave as if he or she is the influencer on social media networks.
Who was the First Virtual Influencer?
It all started in 2016 when American influencer Lil Miquela (Follow her Instagram @lilmiquela) emerged on all screens and shattered Instagram’s counters with her posts. Brud, a Los Angeles-based firm, is behind this doll that is well suited for social networking.
Lil Miquela was the first computer-generated social media influencer created by Trevor McFedries and Sara Decou in 2016. Following her success on social media, she has been seen in campaigns for Chanel, Burberry & Fendi.
How Does a Virtual Influencer Work?
Virtual influencers, also known as CGI influencers, are computer-generated avatars that seem to be actual individuals. These influencers serve as a replacement for human influencers in social media marketing. Virtual influencers have believable personalities, attitudes, and attributes that make them seem genuine.
Why Do Brands Use Virtual Influencers?
When a business decides to partner with a virtual influencer for a new campaign, it attracts attention and generates news. It is possible for viewers to become tired of seeing the same kind of sponsored material from the same people over and over again.
How Many Virtual Influencers Are There?
According to Virtualhumans.org, a site that monitors news on virtual humans, there are now more than 150. Brands, on the other hand, are preparing to introduce their own computer-generated avatars to compete with virtual influencers.
What is the Appeal of Virtual Influencers?
By using virtual influencers, companies will be able to better manage their partnerships with influencers. Real-life influencers, for example, might make mistakes that are difficult to fix, and the campaign’s debut may be delayed as a consequence.